Jose “Pepe” Figueroa
Founding Member, Hispanic Youth Foundation of Northern Virginia, 1997

Alexandria, Virginia


Country of origin (or family’s country or origin):

USA Puerto Rico/Maryland


  • Conservatory of Music of Puerto Rico
  • American University


Priority One Services

I have been fortunate to have been in the right places at the right times. I helped start a trucking company in 1975, Direct Services Inc. is still going strong. Along with my business partner, Ervin Walter, I started Priority One in 1986. And with several other prominent Hispanic Business leaders, I founded what is now John Marshall Bank.

Who inspired me?

My father was and still is my beacon in everything in life.

Community Involvement

  • Board member and former Chairman, Fairfax Symphony
  • Director on the Board of the Children’s Inn, NIH

Why am I involved with the HYF of Northern Virginia?

I am proud to have served on the Board of the Hispanic Youth Foundation since its inception many years ago. I have known Cel Beltran for 26 years and trusted his leadership.